Season tickets are typically offered before the first game of the season. This allows fans to plan and reserve their seats early. Resellers use many strategies when selling season tickets, including setting prices based on demand on timing of the season, and bundling. Here are a few tips for navigating ticket-selling practices and strategies:

Underpricing Tickets

Ticket resellers often underprice their season tickets to expedite sales. This strategy is suitable when selling a high volume of season tickets, and you have time to adjust your pricing strategy as market demand and interest change. Underpricing your tickets attracts buyers looking for opportunities to save money on their purchases.

You could also use scarcity and urgency to create demand for limited early purchases at slightly discounted prices. When selling season tickets, list with a successful platform that has an extensive network of websites and apps. Some platforms allow you to list your tickets across several websites with a single listing. If your ticket is strategically priced, it may become more likely to capture the attention of buyers. Many platforms offer automated pricing tools to help you set and adjust prices throughout the ticket listing process. This helps make sure they are accurate and competitive.

Overpricing Tickets

Season tickets may sell quickly within weeks of the first game, opening a new window for reselling at premium prices. Experienced resellers track market conditions and adjust their prices based on historical data and current trends. Interest in the season may fluctuate due to curiosity, anticipated signings, format adjustments, new stadiums, and other factors. Tracking changes in fan response and demand for tickets allows you to maximize revenue.

Overpricing is suitable when the season tickets are in high demand. You can explore a listing platform to assess the number of similar listings to see how many sellers are offering the tickets. Some resellers remove their listings when the market is saturated with similar offerings and repost when demand rises. Other resellers post their listings at slightly discounted prices when prices are inflated. Check similar seats when pricing yours to remain competitive.

Bundling Tickets

Ticket bundles and packages allow you to attract group buyers. Sports fans may purchase tickets for friends and family members. Employers may also use season tickets as incentives or rewards for employees.

Selling ticket bundles allows you to offer unique packages with perks that draw buyers to your listing. You can offer benefits, such as priority access to playoff games, early seat selection, and complimentary merchandise. Make such offers scarce and time-limited to encourage timely purchases. The packages should be transparent and easy to understand. Avoid overwhelming buyers with too many benefits. Pick a few that people love most, such as free upgrades and branded gifts.

Start Selling Season Tickets Today

Nearly all aspects of selling sports and concert tickets happen online. Once you find a successful listing platform, you’ll be able to reach several potential buyers worldwide. The platforms enable you to create a listing and distribute it across all their websites and apps. This eliminates the need for manual placement. Start selling season tickets today with the help of a listing platform.